“I have always thought that design begins where rational processes end and those of design begin. Magic.” —Ettore Sottsass
About
I work across mediums and coordinate relationships among ideas and people to create specific outcomes that inform the shape of culture. I am an Executive Member of the IADAS, the Webby Awards judging body, and in 2011, Fast Company selected me as one of the 50 Most Influential Designers in America.
Driven by curiosity, my work has been recognized by Cannes Lions, Fast Company, WIRED, The New York Times, The Guardian, Graphis, Sports Illustrated, Industrial Designers Society of America, D&AD, The 100 Show, The Art Directors Club, TechCrunch, Engadget, The FWA, I.D. Magazine, Communication Arts, Creative Review, Computer Arts, Wallpaper*, IdN, Print, HOW Magazine, and more.
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Work Experience
Writing
Dialog Box is a playful generative art project that invites viewers to engage with the concept of choice in the digital age. Inspired by the early Mac OS, the artwork presents an interface of two buttons.
Sum is an artwork that celebrates personal identity on the blockchain. It represents a data portrait of a person at a specific time and place in digital space. Sum is a virtual snapshot of you on Ethereum.
“It’s no use going back to yesterday, because I was a different person then.” — Lewis Carroll, Alice’s Adventures in Wonderland
A mother leaves behind a note and a disruption to normalcy as it seemed. What follows is a long search for equilibrium, and at last, a reexamination of what normal means.
As the evolution of the reading experience unfolds from text to hypertext, there's new opportunity and responsibility to be found in bringing text to life.
Features
Issue 186, April
Awards
A creator contest with a 1,200,000 OP prize pool judged by a number of respected figures in the onchain creative space.
Pioneer: Message from Earth
Nike Tech Book
Apps and Software Shopping
Nike Making App
Nike+ FuelBox
Nike Making App
Nike Making App
SWOOSHiD
September Issue
Nike Better World
Nike Better World
Toyota Prius Projects
Nike Better World
Nike Snowboarding
Luigi Bormioli
focus2 Nöel Greeting Card
Dick Patrick Photography
Jenna Gersbach Photographer
Nambé Store
Quake II Console Ad
Quake II Console Ad
Herman Miller SQA
Herman Miller SQA
Projects
Brand strategy and visual expression for Highlight, an open-access platform for creating art and culture on the Ethereum Virtual Machine.
Presenting groundbreaking vision for the future of virtual reality with annual livestreaming events for Oculus.
Designing face masks and safety gear for the NASA Goddard team that designed and built the James Webb Space Telescope.
Translating The Medium is the Message into new digital mediums for The McLuhan Institute.
Ongoing collectible NASA and space-related collaborations with PINTRILL, a lifestyle pin brand based out of Brooklyn, New York.
Crafting a digital embodiment of the company tagline, “Everything you need and nothing you don’t.”
A collection of film stills, poetry, and a two-sided flexi record soundscape for a release of acrylic sculptures by Micah Spear.
Recreating NASA’s Pioneer Plaque by Frank Drake, Carl Sagan and Linda Salzman Sagan that was launched aboard Pioneer 10 in 1972.
Exploring personalized shopping and the nuanced difference between shopping and browsing with visual feeds and product display pages for Nike.com.
A digital and physical collaboration tool for the Nike Materials Libraries that fosters material transparency and the adoption of more sustainable materials in product design cycles.
Curate, explore, and buy the latest sneakers in your own personalized Nike store by following the shoes and influencers you love.
Be the first to know with Nike Sportswear's first interactive digital lookbook with a full experience spanning iOS, Android, and retail.
Converting sweat into equity with a portable vending machine that turned Nike+ Fuel into gear at pop-up events across New York City.
An in-store customization pilot program created in collaboration with Nike NXT as proof-of-concept for printable footwear.
Touchscreens that taught the world about Nike+ Fuel for the launch and introduction of the Nike+ FuelBand.
Using parallax to tell an engaging and immersive interactive story about sustainability for Nike Better World.
Since the 1940s, MoMA has invited artists to create original and unexpected designs for the Museum of Modern Art’s award-winning holiday card collection.
Reviving a gaming legend with Return to Castle Wolfenstein.
Creating an iconic identity and pioneering the engineering of tin software packaging for a video game cult classic.